Kate Moss and Giselle Bundhen in the ISABEL MARANT advertising campaigns of different years
Swedish retail h&M no further than last year announced the refusal, or at least temporary breakdown in collaborations with eminent designers, did not languish us with the expectation of a new cooperation for long.
The famous brand is preparing a new joint project. This time-along with the Parisian designer Isabelle Maran, fantasizing on the topic of Parisian chic and combining the urban style, bohemian elegance and the spirit of rock and roll in his work. It is already known that the new collection of clothing and accessories for women, men and adolescents will go on sale on November 14, 2013 in more than 200 stores around the world.
The invited designer is delighted with joint work:
I am flattered by this cooperation: h&M works with the best designers, and this is an invitation – a great honor for me. My goal – Create something real, what women will want to wear in everyday life, with a certain degree of negligence, which, it seems to me, is typical for Parisians: to dress elegant, but not too much attention, while still sexually look sexually. The collection radiates lightness. All clothes can be combined among themselves, guided by their own intuition.
Margaret Van Den Bosch, Creative Consultant H&M, Isabelle Maran left no enthusiasm without a response comment:
We are very glad that the invited designer h&M became Isabelle Maran. Its manner to combine different elements in her collections, creating a relaxed, urban style, helps her to be very modern. She subtly feels ethnic motives and has a rare ability to create clothes that people really want to wear. We are sure that buyers h&M enthusiastically will meet this collection.
Recall that the last of the star collaborations, which are often resorted to&M, there was a cooperation of the brand with the avant -garde fashion brand of Maison Martin Margiela, unique in the absence of a creative director and the presence of a whole team of designers, and before that there was a joint work with a number of ardent fashionable fashion artists, including Karl Lagerfeld, Stella McCartney, Roberto Kavalli , duet Viktor & Rolf, Ray Kavakubo from Comme des Garcons, Matthew Williamson, as well as the stamps of Jimmy Choo, Sonia Rykiel, Lanvin, Versace and Marni.
Despite the harsh verdict of fashionable critics made by the latest collaboration H&M, and the statement of the failure of the collection sales, the Swedes did not turn off the usual path. We applaud desperate courage and look forward to the publication of personnel from the new Lukbuk!
Personnel from the ISABEL MARANT collection Spring-summer 2013
Personnel from the ISABEL MARANT collection Autumn-Winter 2013-2014